Labrinth - Express Youself - Intertextuality

Intertextuality is a phrase used when describing the use of other medias or other material in a modern video. This is great way of being able to appeal to other audiences and wider groups of people, it adds a variety of different effect to the type of video adding a use of narrative to the video as the material fits the lyrics. The video I have looked at uses the footage ad characters from famous children's television and film, this adds the type of personality factors to the artist and lets the viewers so what the artist likes and his personal favourites. The use if the children's entertainment footage shows that the song which is made for older people brings them back to their childhood and makes it a more pleasurable video to see. It also makes it more viewable to young people as there are characters that are known by young people making them want to see what their characters are doing. This use of intertextuality entertains the viewers so then bring the people in to see the video.