Beyonce - Why don't you love me - The application of Goodwins Theory

 The Goodwin Theory is that of a video that uses rules to make the video sell as many copies of the song as possible. The first rule it says is that videos demonstrate the genre characteristics, the typical items that you'd see in a certain video are represented in the video. This video shows this, its a song about how she isn't loved by the person she loves, there are typical things such as alcohol, which if used when trying to get over a man, there is sexual clothes that are also used when trying to get over men which could also be seen as ironic as is the fact she is on a bed because the fact that he doesn't love her is a pointer that she won't need the sexual outfits or the bed. There isn't any dance routines apart from when she is doing certain routines when she is doings things in the room or in the workplace, these dance routines are sexual which also shows the use of characteristics as she is showing that she is a sexual person.

There is the theory of the relationship of the lyrics and the visuals, this is also used as when she is sitting on the bed, upset saying 'why don't you love me?' this is a representation of using the visuals to illustrate the narrative. The use of images also pair with the lyrics as she says that she was perfect girl for him as she does all the perfect things that women are suppose to do in a relationship, it then contradicts this idea because she says why don't you love me, so although she loves him and does all this stuff and he doesn't give her his love.

There is also the rule of either amplifying or contradicting the narrative or the visuals. The music and the visuals do have a relationship, the lyrics amplify the types of dances she does and the things that she does because the song is fast the things that she does is fast and has to work with the lyrics. There is also the rule demands that the record label say that they need certain amount of sots of the star as this is the aim of the video. The only girl used in the video is the star so the use of close ups sells the star very well, there is a sense of relationship between the viewers and the star.

The rule that there is voyeuristic use of the female body shows images of the fragmented body of the main star which is a likely characteristic to see in videos that are to do with love or the break-up. This adds voyeurism to the video, this lets the viewers watch her with intent. The theory also says that there is frequent use of notion of looking, this is where the viewers see images through other screens, the videos are also said to have intertextual reference often, this video did not use these rules of Goodwins Theory, however videos should always follow this set out in making good videos.