The Genre research

The bands genre is indie rock, to be able to understand this genre I decided to find out about all of the key features it has in order to be a successful band. Indie rock is very diverse, in this day, the internet has been a huge part to play in many of the indie bands that are around. A lot of indie bands start independently perhaps releasing a video on the internet and then getting found by the small labels This normally leads on to them being seen by bigger labels and then slowly being seen by the mainstream listeners. The style used by indie rock bands is taken from many different things, punk rock and alternative rock. Alternative rock was used with indie rock equally however when alternative bands followed Nirvana in the mainstream charts, indie was then used to tell the difference. It has been said that indie has huge following due to the success of alternative rock and Nirvana and the huge following they had.

Planning 1

For the first planning meeting we decided on whic eras we are going to use in the video. We began to look at what types of clothing we were going to have to get the actors in and the types of places that we were going to have to use. In the video wse decided on doing the 1920's, 1940's,1960's and the 1980's until this day. This allowed us to use the most iconic years and what make them so special. We decided how we are going to film most of the scenes and what is going to be in them to show wat era they are in. For the era of the 20's we are going to do a petting party, this is going to show the types of people there and the types of clothes that were worn. For the 40's we were going to do something about the war, for example people end of war party etc. For the 60's we are going to do a scene in a diner, and for the 80's we are going to do an aerobic class, the outfits used would be lots of colour and the general obvious things that were worn in this decade. For the naughties it is going to be the girl going back to her boyfriend and then showing that she loves him and wants to be with him.

The Vaccines - If you wanna

The vaccines are a band which formed in London in 2010, an indie rock band with a lot of fans! The first album called , What did you expect from the Vaccines' was realeased in early 2011 getting to number 4 in the album charts.  The band has three members, Pete Robertson (drums), Freddie Cowan (guitar). Arni Hjorvar (bass) and Justin Young (lead). Their first single was very short and was given the title 'track of the day' by Q magazine. At the begginning of 2011 they toured, supporting Crystle Castle. They released their album a week early due to the conciding release of The Storkes album, they didn't want to release it at the same time as they want to try and step away from the band being always compared to eachother. The song 'If you wanna' was first performed on the t.v in the states. The band has been given fantastic awards which only shows how great they are at what they do.

Ideas for Marketing

This is a short brainstorm of marketing ideas

Song Choice 'If you wanna'

The song choice was a process that we had to think about hard, we all said that we didn't want a song that was acoustic because they are too slow and we didn't what to do something like that as we thought it wouldn't allow us to play with the editing enough. We also thought that pop or rap was to specific and had characteristics that we didn't think we knew enough about to do a video of high standard. We decided to do indie rock which we though we knew enough about and the characteristics, we thought we'd be able to play around with the editing as its a good fast song, the type of song also lets us do what we wanted and have a narrative in the video.

The Pitch

The pitch we first decided on has been changed slightly however we stayed with the idea we wanted a narrative in the video. The song 'If you wanna' is about love and a relationship between two people. The primary character in the video is a boy, who is in a relationship with a girl and she doesn't know what she is looking for, she finds herself going through different decades in the 20th Century in order to find her personality for modern day. To show the decades we are going to use a hall and decorate it in different ways to get the feel of each period of time. The scenes that could take part in the halls are discos, with various well known dances, doing this lets us have the shot of the band in the video. The boy in the relationship is also the boy in the band, the idea is to have his character almost transparent, to do this we are going to use the items we have in order to place him in different scenes in the video. The video has to be to the highest standard so a lot of props are going to be used , there has to be use of clothes and other things to make the video as good and real to that decade.

Marketing a fake band - Morashele

Ways to market Morashele on Prezi